Ubisoft Says ‘We Understand’ Where NFT Hate Comes From, Does Not Understand Shit

Ubisoft Says ‘We Understand’ Where NFT Hate Comes From, Does Not Understand Shit
Image: Ubisoft

Ubisoft’s entry into the maelstrom of NFTs, which has so far been comically inept, has also been received by the wider public with an enormous amount of outright hostility. And how has the company responded to this backlash? Exactly as you would expect.

Unlike some studios, which dipped their toes into the water, found their fanbases were not exactly thrilled with the prospect and bailed, Ubisoft is far too invested in this bullshit to go backing out now. And so, in an interview with a crypto news site, the company has instead explained how they intend on ignoring your concerns and pushing right on ahead with everything.

Speaking with Decrypt, a site “dedicated to helping people understand this brave new world”, Ubisoft’s Blockchain Technical Director Didier Genevois said a whole bunch of stuff that basically boils down to “we’re doing this anyway, you just need time to get used to it”.

We have received a lot of feedback since the announcement, and we hear both the encouragement and the concerns. We understand where the sentiment towards the technology comes from, and we need to keep taking it into consideration every step of the way.

Fuck off! You didn’t get concerns, you got outrage, because NFTs are an enormous scam lying in plain sight, a pointless intrusion on existing systems designed only to enrich those hustling it and an environmental catastrophe, no matter what kind of hand-waving and PR laundering its advocates try. All in one thing, all at the same time.

Genevois goes on to say “This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players. We know it is a major change that will take time, but we will stay true to our…principles.”

People don’t want time, they don’t want to change, they don’t want to get used to this. This isn’t horse armour, or fighter skins, annoyances and inconveniences that people protested then begrudgingly got used to. This is a hard no.

Comments

  • “Ubisoft’s Blockchain Technical Director”

    Its in his job title, of course he is not going to come out and say “Your right Blockchain is dumb, I am tending my resignation”

  • NFT’s in games!

    Plain English translation
    A fad jumped on by game companies to please investors where neither side has a clue how it works and the best they can come up with is to do things that are already available far more inefficiently and with environmental destruction included.

  • “This is a hard no” is right. I still strongly dislike microtransactions, paid cosmetics, lootboxes etc., and it definitely counts against a game when I’m deciding whether or not to buy, but I can tolerate them.

    I will not ever buy a game that incorporates NFTs. If the uptake on this nonsense does actually take off and it means skipping most AAA games, so be it.

  • Genevois goes on to say “This experiment in grift is meant to understand how the value proposition of decentralization can be monetized to fleece our players. We know it is a major change that will take time, but we will stay true to our principles of being one of the worst gaming companies for gratuitous pocket dipping. I mean, you guys loved to pay to progress quicker in Assassin’s Creed right? Right?”

  • “We understand where the hate comes from, but we don’t give a fuck because we want more money, suck our d***s gamers” – Ubisoft

  • So let me get this straight, when met with a resounding NO, somebody at Ubisoft decided the best response was, “Just relax, this is happening”

    Wow, it really is a culture problem for these guys, across the board.

  • “Look, we know that this square block doesn’t fit in this round hole. But look! If we continue to push it and grind against the hole, it eventually becomes larger and the square block fits through! So next time we can try to fit an even bigger square block. Eventually, the hole will be large enough that we can directly reach through and take your cash without you even doing anything. Everyone wins!”

  • why is every video on Giz and Kotaku underlined with the writing “Aliens Fireteam Elite Gameplay” for what has been almost a year, and it’s not “aliens fireteam elite gameplay?” Whether on my phone, laptop or desktop. Is your shit broken?

      • It’s kinda like the players tombstone.

        Do you remember when they’d just leap out at you, yelling at the top of their lungs, right up in your face, completely unwanted and unprompted…..
        Stay buried you bastard!!

  • “This isn’t horse armour, or fighter skins, annoyances and inconveniences that people protested then begrudgingly got used to.”

    But it is. Just like microtransactions, loot boxes, battlepasses etc, people will eventually just go with it.

  • There’s an artist who sold his art as NFTs, then after they were sold simply went in and edited them and there was nothing the NFT owner could do (he refunded or whatever the hell it is you do with an NFT) just to prove a point.

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