14,000 Chinese Game Companies Have Gone Out Of Business Due To Regulation Freeze

14,000 Chinese Game Companies Have Gone Out Of Business Due To Regulation Freeze
People play game in Beijing in September 2021. (Photo: Andrea Verdelli, Getty Images)

China’s freeze on video game licenses continues. South China Morning Post notes that the National Press and Publication Administration (NPPA) has not released a list of newly approved titles since July 2021. Because of this, state-run newspaper Securities Daily reports that approximately 14,000 small game studios and video game connection companies, including those involved in merchandising or publishing, have gone under.

Typically, the NPPA approves around 80 to 100 games a month, so the lack of an approved list has ground part of the industry to a halt. China is such a massive market, and the hiatus has caused uncertainty that has led to layoffs at game companies and conglomerates, with game divisions. However, it sounds like the smaller outfits have been hit the hardest.

In comparison, companies like tech giant Tencent have continued to expand internationally as a way to balance the regulatory situation at home. SCMP points out that Tencent also plans to open a new studio in Singapore under the TiMi Studio Group, which is responsible for Tencent’s mega-hit Honour of Kings. TiMI also has international studios in Montreal, Seattle, and Los Angeles.

No reason has been given for the hiatus, and the NPPA hasn’t stated as to when approvals will restart. Prior to this latest freeze, the longest period that new game licenses were not released was a nine-month window in 2018.

SCMP points out that the approval freeze happened a few months after March 2021 when President Xi Jinping mentioned his concerns about gaming’s psychological impact on young people. Later, that August, state-run media referred to video games as “spiritual opium” and “electronic drugs.” Then, on September 1, restrictions limiting the online gaming of the nation’s youth went into effect. While these restrictions were not law (and were soon circumvented), the combined impact of all this, the lack of new game approvals, and general uncertainty is impacting the industry — and not in a good way.

Comments

  • Basically trying to stamp out gaming in China as being something a good Communist party member would not partake in.

    Which sounds funky conspiracy batshit crazy but that’s China these days

    • This isn’t about party members, this is about the general population. Rules and ‘recommendations’ for party members are rather different to what the average Chinese citizen deals with.

      It wasn’t that long ago that the West had (and continues to have) its own massive moral panics over videogames. GTA got pulled from big box retailers after mainstream media runs a smear campaign, Fortnite gets regularly harangued etc.

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