Genshin Impact’s miHoYo Rebrands For Global Audiences

Genshin Impact’s miHoYo Rebrands For Global Audiences

Founded in 2012, miHoYo became world-famous with games Genshin Impact and Honkai Impact 3rd. But now, the game studio is being rebranded to make room for the metaverse.

“Today, we are excited to announce the official launch of our all-new, forward-thinking brand, HoYoverse,” reads the announcement. “The brand aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services.”

“The launch of HoYoverse reflects our growing commitment to providing global audiences with immersive entertainment through high-quality, diverse content,” continued the official announcement.

The company’s original Chinese site still has the name miHoYo. However, the English language Genshin Impact site, which was previously, is now In place of the miHoYo logo is the new HoYoverse one. The same is true for other miHoyo — sorry, HoYoverse — games.

Kotaku has followed up with the company for clarification about the status of the miHoYo name and how it will be used in China and internationally, and will update this article should it issue a comment.

“Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion,” said Haoyu Cai, co-founder and CEO of HoYoverse.

“We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience.”

The newly minted HoYoverse added that it will expand tech research, content creation, and game publishing at its studios around the world. We’ll have to wait to see the global impact of this rebranding.

The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.


Leave a Reply

Your email address will not be published. Required fields are marked *