Screen Victoria Is Now VicScreen, Pushing Hard For Games Funding

Screen Victoria Is Now VicScreen, Pushing Hard For Games Funding

Screen Victoria has had a bit of a rebrand.

The government-funded agency will now go by VicScreen. It is celebrating the rebrand by launching the Victorian Production Fund. The VPF is a $40 million program to bolster film, television, digital games, and online content created in the state. The program is expected to inject $130.5 million per year into the Victorian economy. It is hoped the program will create the equivalent of 3,700 full-time jobs over four years.

VicScreen also has a new $2.06 million Specialist Placement Program. The program’s goal is to find the right people to fill significant skill gaps in the industry. This will cover roles like production accountants, location managers, script editors, post-production supervisors, and, interestingly, games marketers.

Both of these programs are part of the Victorian Government’s $191.5 million VICSCREEN strategy.

“Victoria has long been the home to a vast majority of Australia’s game developers, who each contribute to making our state one of the best and most vibrant places to make games in the world,” said Liam Esler, managaging director at Melbourne game developer Summerfall Studios. “The transition to VicScreen is an exciting step for an organisation that has always been a key champion of digital games in Australia, and recognises the increasingly important role games play in the screen industry.”

The VicScreen announcements come as Australia heads deeper into a hotly contested federal election.

Numerous Victorian governments have considered video games an important part of its media landscape. An IGEA demographic study conducted in 2019 found that 33% of all video game developers operating in Australia were based in Melbourne. Its heartening to see support for our community of smaller devs continuing, particularly in the wake of the pandemic.

Comments

  • Sorry folks. No money for funding this year. We had to replace a lot of stationery and signage. Maybe next year.

    • Except for, you know, a $40 million program to bolster film, television, digital games, and online content created in the state.

      No doubt, however, the $710 it’ll cost VicScreen to order 10,000 new sheets of letterhead from Officeworks will be a keenly felt loss to the bottom line.

      I get it though, you don’t like paying graphic designers.

        • It’s a common criticism dude.

          It’s the usual trite shite whenever a government department gets renamed in a ministerial reshuffle. Whenever the local council gets a brand refresh it’s a waste of ratepayer money, whenever the business you work for gets a new logo it’s money that could have been spent giving you a pay rise, whenever a big company changes its name it’s the CEO and the board wasting money on consultants and not better customer service.

          It’s not funny, it’s the usual tired cynical reactivity you hear every time some random pub doesn’t understand the reason for something, and nobody ever listens to them about anything, and it’s just another trigger for being cynical about forces outside of their control.

          If you have not heard the exact same glib throwaway criticism offered in deadly seriousness a million times over in already your life I question your relationship to reality.

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