Activision Is Earning More Money From Mobile Than PC And Console Combined

Activision Is Earning More Money From Mobile Than PC And Console Combined
Image: Activision / Blizzard / King / Kotaku

Here’s a sign of the times: Activision has confirmed via newly released financial documents that it made more money on its phone games last quarter than it did on all of its console and PC games combined.

As spotted by TweakTown, Activision’s quarterly report was published last week and sheds some light on how its biggest games across PC, console, and mobile are doing financially. And because of games like Diablo Immortal, Call of Duty Mobile, and Candy Crush Saga, the beleaguered Call of Duty publisher’s making a lot of cash off phone games. In fact, more than half of its total earnings for the second quarter of 2022 came from mobile titles and not console or PC games.

According to the report, about 51 per cent of Activision’s total earnings from the Q2 2022 period came from mobile games. That adds up to a total of $US831 ($1,154) million in mobile game earnings. Meanwhile, its console games earned around $US376 ($522) million and PC games brought in a bit less, $US332 ($461) million. Finally, it made $US105 ($146) million from events and esports.

What you might not expect, especially if you don’t realise how massive mobile gaming has become over the last decade, is that of the $US831 ($1,154) million made off phone games, most of it came from King’s titles and not stuff like Call of Duty Mobile. In the report, Activision says that King titles like Candy Crush and Farm Heroes brought in over $US680 ($944) million.

Read More: Lawyer To Pay Activision For Not Playing Call Of Duty

What these numbers reveal is that for big publishers like Activision, the future is likely one where it invests even more resources and money into mobile games and focuses less and less on console games. In an era where AAA games are more expensive to make than ever, take years to create, and often flop, mobile games have become a lifeline for large game companies looking to keep their heads above water.

For Activision it’s especially important as Call of Duty continues to lose millions of players and underperform. Seeing as the company has spent years focusing much of its energy on Call of Dutyat one point even having every studio it owned working on the franchise in some capacity — it’s likely it will seek to diversify into mobile more, not less, moving forward.

It should also be noted that Activision’s hugely successful mobile games are one of the main reasons Microsoft began the process of buying the company earlier this year following a huge, public fallout after the company was sued over years of sexual harassment and discrimination.

In some way, Call of Duty and Warcraft are more like bonuses that Xbox gets on top of King and its money-printing games.

   

Comments

  • I wonder when the gambling addictions are going to start happening…. Cause i can see it exploding.

    • Start? It’s been happening for years. Why do you think they made this game? The better question is: when are governments actually going to do something about it?

      This is even worse than gambling. At least with gambling, you have the chance of an actual cash prize. You could pour your life savings into these “games” and not even have anything to show for it or even be able to play the game if you spend enough; apparently.

      It’s a Ponzi scheme, except there’s not even any benefit to making it to the top and all you’re doing is lining the pockets of these CEOs and execs so they can become obscenely rich and bully everyone below them who made their wealth.

      By their own admission, anyone that spends money on these “games” are idiots.

      • Well said. It shows that Activision really doesn’t care about anything other than making money.

        A morally bankrupt company. Exploiting consumers, just because they can.

        How can so many people at Activision who work on these mobile products think they are doing good? I wouldn’t be able to live with myself, and would quit.

  • I think Kotaku should preface any coverage of this and other similar P2W mobile games with a Warning: Scam Alert!

  • It’s clear Activision should pivot away from console and PC games to purely mobile. It’s where the profits and serious whales are and do they really care about anything else?

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