In the past, Nintendo has been synonymous with baffling business decisions and out-of-touch thinking. While that Nintendo still exists, the Japanese company has also started to reinvent itself this generation -- and it's all because of the Switch. The Switch actually feels cool in a way that the Xbox One and PS4 don't.
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Add cel=shaded screenshots to the Australian rating, achievements and cover art for Teenage Mutant Ninja Turtles: Mutants In Manhattan. The still unannounced game has leaked so much I'm beginning to suspect Activision is trying out a new viral marketing technique.
The hype for tonight's Smash Bros. presentation, possibly the game's final Nintendo Direct, is real. So real, people are trying to avoid spoilers for what's basically a marketing video. It initially struck me as odd, but as someone who's avoiding spoilers for Star Wars: The Force Awakens, maybe it shouldn't.
Before we ever get to play most video games, we see ads for them. Usually they will get us excited about the next chapter in a favourite franchise, or even a brand new one. But sometimes they take things too far. We've seen loads of ads that are meaningless or, worse, in bad taste. Ill-advised. Offensive, even.
Sex sells. It's a cheap and simple ploy that video game marketers have used for years. The Chinese game industry is no different. In recent years, famous Japanese adult film stars have been tapped to represent and market games to consumers, but now, one of the country's biggest newspapers has come out against sex in the video game industry in China.
Mobile puzzler Dragon Academy didn't have millions to spend on cinematic trailers and E3 booths. Indeed, it ended up with a marketing budget of...$11.13. What can you get for $US11.13? Some stupid Vine videos, that's what.
Over the years, researchers and marketers have sought to split the ever-growing gaming population of the world into easy-to-understand categories. This latest attempt, crafted by predicative gaming analytics company Playnomics, makes more sense than many of those, narrowing us all down to eight gamer archetypes. Which are you?
THQ's media relations folks sent me a furry hat that's too small for my head. Now they've signed my death warrant.
Sega recently announced that its upcoming game Sonic & All-Stars Racing Transformed will feature the titular hero of Disney's November film Wreck-it Ralph as a playable character. The movie's director, Rich Moore, calls it a "dream come true" that we can see "Wreck-It Ralph in a real video game alongside Sonic and other iconic Sega characters."
I bet the folks that do public relations and marketing for innovative and thoughtful games like From Dust and Journey spend days and days brainstorming inventive ways to communicate complex ideas in ways that appeal to the consumer. Meanwhile The Amazing Spider-Man UK marketing team nipped off early after putting in an order for footy pajamas.
After spending months parading about multiple live-action versions of Lollipop Chainsaw heroine Juliet, the game's marketeers dress up four models in cheerleader outfits and bad zombie makeup and have them pile on each other. I can't believe it took this long.