40gb

40GB PS3 On Sale. People Buy It.

40GB PS3 On Sale. People Buy It.

What a difference a year makes. When the PS3 launched on November 11, 2006, a frenzy ensued. The console was met with long lines fuelled by a strong demand. To mark the one year anniversary of the PLAYSTATION 3, Sony launched a cheaper 40GB model that does not support backwards…

Sony Launches “Largest” Hardware Ad Campaign

Sony Launches “Largest” Hardware Ad Campaign

Sony is serious. About advertising. How serious? Just look at senior marketing v.p. Peter Dille’s sneer. The company has launched its “largest ever” hardware campaign, which is being launched in conjunction with the 40GB PS3 that goes on sale today. Over at the PlayStation.Blog, Dille writes: The games are here,…