adidas
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Nike’s “Star Wars” Sneakers Look Fantastic
3There’s a thing that Nike does sometimes where, despite lacking the official licence to make a branded shoe, they just pick a very obvious colour scheme, let fans give them a nickname and run with it anyway. It’s worked on everything from Doraemon to Gundam, and next month it’s taking on Star Wars.
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LEGO, Adidas, What Are You Doing
My eyes. My eyes.
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Lego Sneakers Seem Like A Good Idea
What happens when one of the world’s most notorious instruments of foot destruction joins forces with a brand dedicated to foot preservation? The Adidas Originals ZX 8000 LEGO sneakers, which should have hard plastic stud-covered insoles but probably don’t.
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Ninja And Adidas Made A Sneaker, And No Thank You
Sneaker companies no longer look to just athletes for deals. For a while now musicians have also been at the forefront of promotion efforts, and in 2019 that extended further to gamers, when Adidas signed Ninja to their ranks alongside other non-sporting celebrities like Kanye, Pharrell and Beyonce.