Books

How Our Bias Affects Reviews

How Our Bias Affects Reviews

You are in a store, holding a movie in your hand. You’re planning to buy it, because you looked at the Internet Movie Database (IMDB) earlier, and saw it has a 7.5 out of 10 average rating from 200 people. But you haven’t read any full-length reviews. A stranger sees you standing there and comes over to you.