See Games Differently
See Games Differently
Booth Babes
Chris Jager
Whether they love them or hate them, video game industry watchers are well aware of booth babes, the women paid to wear revealing or form-fitting clothes and draw attention to various companies’ wares. They’ve been the subject of scorn and missed connections. Now, people have different hotbodies to ogle. Male…
The use of paid models to advertise inside of conventions — better known as hiring booth babes — has been contentious for many years. E3 is chock full of hired promotional models; PAX (and PAX East) ban the practice.
If you’ve attended E3, chances are you’ve probably had some interaction with booth babes. There’s simply no avoiding them, even if they are one of the tackier aspects of gaming’s biggest convention.
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