branding
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Sony Copies Microsoft, Creates New PlayStation Studios Brand
2Today Sony announced a new name for its first-party games: PlayStation Studios.
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Ubisoft’s ’80s Logo Is Still Their Best
Ubisoft announced its new logo today, marking the third major brand makeover since the company switched from game distributor to developer back in 1995. That’s what happens when you throw away something as perfect as the magenta and cyan original.
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Blizzard Is Blizzard… Except in Australia & NZ
We all know with World of Warcraft under its belt, Blizzard is a force to be reckoned with. At Activate Asia 08, Activision Blizzard’s senior VP and MD Philip Earl agreed with this sentiment, stating that, with the exception of Australia and NZ, the two companies will have separate offices to handle their respective titles.…