business

  • This Week In The Business: Learning From Success

    This Week In The Business: Learning From Success

    “Taking more time with Assassin’s Creed Origins enabled our talented development team to fully express their creative vision. As expected, this had a very positive impact on the game’s quality and largely participated to its commercial success. Taking a similar approach, we have decided to invest additional development time in three upcoming games.” — Ubisoft…


  • This Week In The Business: Place Your Bets

    This Week In The Business: Place Your Bets

    “For example, if the player purchased a particular weapon, the microtransaction engine may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results.”…