business
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This Week In The Business: Shooting Nazis In 2017
3“In Wolfenstein‘s case, it’s pure coincidence that Nazis are marching in the streets of America this year. And it’s disturbing that the game can be considered a controversial political statement at all.” That’s Bethesda’s VP of PR and marketing Pete Hines says the company wasn’t trying to make a political game with Wolfenstein II: The…
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This Week In The Business: Tackling Toxic Communities
“If you are a bad person doing bad things in Overwatch, we just don’t want you in Overwatch. We don’t want to create areas for you where just the bad people are. We just don’t want those people in Overwatch.” — Blizzard’s Jeff Kaplan says the company has disciplined more than 400,000 Overwatch players and…
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This Week In The Business: Microsoft Tries To Crackdown On A Bad Habit
“I think in the past we have made the mistake of announcing some exclusives a little bit too early. We’re trying to learn from that mistake and do better, so we have a bit that’s in development now that we’re not talking about.” That’s Microsoft Studios Publishing GM Shannon Loftis, pointing to the Crackdown 3…
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This Week In The Business: Bungie Vs. Crunch
“The Halo 2 crunch almost killed Bungie as a company. It is the most I’ve ever seen humans work in a year and a half. It was brutal. It almost killed us, and those of us that were left basically vowed, ‘never again.’ Never again can we put ourselves through that.” That’s Bungie head of…