See Games Differently
See Games Differently
China Joy
During this year’s China Digital Entertainment Expo, or China Joy, Blizzard held their annual Blizzard themed cosplay contest. And while China Joy’s known for some rather revealing cosplay, the winner of Blizzard’s event was covered head to toe. Not even her face was showing.
Throughout the years, China Joy has been labelled various names by both the foreign and Chinese press. Some have called it a show about busts, others have called it a giant sea of people. Personally, I call China Joy fun!
Behind the glitz and glamour of China Joy allegedly lies a deep dark world of exploitation. The models that light up the booths and the cameras on the exhibition floor are both exploiting themselves and are being exploited by a system that is propagated by the very people that China…
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