There's a new Crossy Road out, starring all the Disney characters. But if you were thinking they've just replaced a few game assets, think again.
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The power of YouTubers, streamers and personalities with gigantic social media followings is better starting to be better appreciated by the wider world of gaming. But one area where a clear disconnect remains is the realm of mobile gaming.
Developers and publishers are still investigating how the power of that social footprint can be harnessed for mobile games. And Disney thinks it has an idea.