“D.Va’s Nano Challenge”, a new Overwatch promotion in which Blizzard teams up with popular streamers, has been by most counts a success. Yesterday, over 100,000 people simultaneously watched Overwatch streamer Seagull in hopes of earning in-game drops.

Streamers who aren’t part of the promotion have decided they also want a slice of that sumptuous viewer pie, even if that means faking it.