First, there was a CG trailer with the Final Fantasy XIII character. Then, there was an interview. And now, Louis Vuitton shops are plastered with Lightning. There's one word for this and that word is "surreal".
Briefly: Good news, JRPG fans: Dragon Quest Heroescomes to Steam on December 4, while Final Fantasy XIII: Lightning Returnshits December 11. Who knew the PC would become such a popular destination for Japanese companies? More, please!