In front of thousands, the pitch sounded good. Bring PC gaming to the hundreds of millions who can't, or haven't experienced it before. It's a sensible, reasonable goal for a publicly listed company like NVIDIA to aim at. And the idea of putting a gaming PC in the cloud has a certain logic to it.

Problem is, we've been here before. It didn't work. And even if the streaming technology was sound, it still wouldn't work for Australians.