Australian PC builders and desktop gaming enthusiasts will be able to buy NVIDIA’s graphics cards directly from the company, rather than only through its OEM partners, with the number one graphics chipmaker setting up an online store for customers and launching it today.

These days, 1080p is so passe. I don't even get out of bed for anything less than 1440p. But 4K, now, that's where it's at. My new TV is 4K, my next monitor will probably be 4K. 4K is the future, for everything from Netflix to gaming. But gaming at 4K requires a gutsy PC, and that means investing in some top of the line hardware. Want to play the latest games at 4K? Nvidia has got you covered with the GeForce GTX 1080 Ti, a graphics card with a significant jump in power from even last year's already-barnstorming GTX 1080.

Last year NVIDIA launched its Pascal gaming line with the GTX 1080, bringing capable 4K PC gaming to the masses. The new Geforce GTX 1080 Ti upgrades that "capable" to "comfortable."

NVIDIA unveiled their flagship gaming GPU at the Game Developers Conference yesterday, and with it a seemingly reasonable price: $US699. Sure, that's a lot, but then it quite literally is a top-of-the-line graphics card.

But if you were thinking about buying a GTX 1080 Ti in Australia, bad news. You're going to pay a lot.

The PC gaming world has a new king of graphics. Nvidia's new top-of-the-line GeForce GTX 1080 Ti handily beats the $800 GeForce GTX 1080 that we already love, bringing the lion's share of power from the $1600 developer- and supercomputing-friendly Titan X to a slightly more affordable graphics card.

AMD started earlier this morning with Vega, and now it's NVIDIA's turn with the GTX 1080 Ti.