industry

  • This Week In The Business: Place Your Bets

    This Week In The Business: Place Your Bets

    “For example, if the player purchased a particular weapon, the microtransaction engine may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results.”…


  • This Week In The Business: Tackling Toxic Communities

    This Week In The Business: Tackling Toxic Communities

    “If you are a bad person doing bad things in Overwatch, we just don’t want you in Overwatch. We don’t want to create areas for you where just the bad people are. We just don’t want those people in Overwatch.” — Blizzard’s Jeff Kaplan says the company has disciplined more than 400,000 Overwatch players and…