Jerry Lambert, who played phony Sony exec Kevin Butler, has reached an agreement with Sony. The actor appeared in a Bridgestone ad, playing a rival game console, the Nintendo Wii.

Above is the real deal. That's faux Sony exec and PlayStation spokesman Kevin Butler. Actor Jerry Lambert portrays the character in the long running series of PlayStation commercials. Rather portrayed as Sony is suing him over a commercial that featured the Wii.

Sony is suing Jerry Lambert, the actor who plays Kevin Butler for "creating confusion" and "causing damage" to its company. Kevin Butler is a fictional PlayStation exec who appears in a series of popular commercials. Last month, however, Lambert appeared in a Bridgestone tyre commercial that featured the Nintendo Wii.

Aside from mention that the case is being fought over "trademark infringement", there really isn't much information in the court filings detailing the legal battle between Sony and Jerry Lambert, the actor who for years has played the fictional PlayStation executive Kevin Butler.

Here's last night's split-second appearance by Jerry Lambert, the actor best known for playing mascot Kevin Butler. "Giddy-up now, Deion," Butler says to legendary NFL cornerback Deion Sanders. Presumably later he tried to sell him a PS3.

You don't have to be any good at video games to get a hat-tip from Kevin Butler. In fact, you can be quite terrible at them, as Legit Bitness is here. What seems to matter most in PlayStation's ongoing thank-the-average fan campaign on YouTube, is that you play a PS3 exclusive.

Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the "Long Live Play" marketing campaign.

Highly entertaining but fake PlayStation executive Kevin Butler was notably (and understandably) quiet during Sony's recent PlayStation Network downtime. But like the PlayStation Store, the cocky PlayStation mouthpiece has returned, showing that Sony is willing to laugh again.

Kevin Butler, the voluble, if fake, PlayStation executive, has nearly 84,000 Twitter followers. His approval rating, if it was measured, would assuredly be sky-high among hardcore gamers. And he has been dead silent since the beginning of the PlayStation Network Outage, now in its third week with no signs of ending.

Cat's out of the bag, folks. Kevin Butler is not really PlayStation's vice president of everything from First Person Shooter Relations to Rumour Confirmation. He is, in fact, the actor Jerry Lambert, who played quite the cringe-inducing straight man in the most recent episode of Showtime's "Shameless" on Monday.

Trying very hard to make "Well played, Mauer" into a meme, or at least a theme, here's fake honcho Kevin Butler getting worked at clutch time by the Minnesota Twins' all-star catcher in a spot going up now for MLB 11 The Show.

A Sony executive recently declared that Marcus Rivers, the smartass 'tween flack for the PSP who debuted at E3 last year, delivered "positive sales effects," for the handheld. Near as I can tell, that's the first anyone's heard of the little twerp in more than four months.

With two different ways to play and a special peripheral specifically designed for motion control, Sony spokes model Kevin Butler couldn't cover all of Killzone 3 in just one ad, so he did two.

Some of our braver readers may have tried a "Monte Cristo" sandwich in their time. If you're still alive and with us, congratulations. You are, however, a coward compared to what Sony mascot Kevin Butler chows down on.

PlayStation executive mascot Kevin Butler unwittingly tweets the PlayStation 3's private cryptography key, the key that opens the system up to piracy and homebrew programs, after Twitter user Travis "exiva" La Marr taunts the VP of PlayStation Stuff.

Sony's sexy spokesmodel Kevin Butler makes a fatal mistake in this new TV spot for LittleBigPlanet 2. I'm sorry, Mr Butler, but nothing is better than bacon-wrapped cupcakes.

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With each new major PlayStation 3 release comes a new video starring Kevin Butler, Sony's vice president of game commercials. In this Gran Turismo 5 spot he claims responsibility for the game's greatness and claims a sporty little number for himself.

A couple of weeks back we asked you for questions - and now we have answers! Michael Ephraim, the Managing Director of Sony Computer Entertainment Australia, has taken the time to peruse over your questions and has gotten back to us with some great responses, which you can check out below.