Within the context of most Star Wars movies, Darth Vader has been a figure that is both tragic and fearsome in equal measure. But in the decades since his first appearance, Vader’s reputation as a terrifying villain has been diminished by the other side of Star Wars: Its equally petrifying ability to turn everything into merchandise.
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The great thing about conventions is everyone has their own experience. For example, io9 did a tour of the Star Wars booth at New York Comic Con and certainly thought it was cool. But later in the weekend, some unsuspecting attendees got a much, much different experience.