marketing
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EA Lays Off 350 People In Marketing, Publishing, And More
4The video game publisher Electronic Arts is laying off 350 people in marketing, publishing, and other areas, the latest move in what’s been a brutal year for the gaming industry.
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Mighty No. 9’s Marketing Is Embarrassing To Everyone
Video: “And make the bad guys cry like an anime fan on prom night,” says the cringey narrator in this new trailer for Mighty No. 9, a video game starring anime characters. It’s as horrible as it sounds.
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Idea: Stop Watching Movie Trailers
It’s been almost a year since I stopped watching trailers. And I couldn’t be happier. That’s worth considering if you’re losing your mind about an 88-second trailer for a Star Wars movie that won’t be out for another 12 months.
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China’s Communist Mouthpiece Wants Less Sex In Gaming
Sex sells. It’s a cheap and simple ploy that video game marketers have used for years. The Chinese game industry is no different. In recent years, famous Japanese adult film stars have been tapped to represent and market games to consumers, but now, one of the country’s biggest newspapers has come out against sex in…