For most of its life, Mojang has allowed private Minecraft servers to exist with few, if any, caveats. The largest servers, like Hypixel and Mineplex, have player bases rivaling those of full independent games, as well as enough staff to create experiences that can be almost unrecognizable as Minecraft. But in June of 2014, Mojang started cracking down on private servers and limiting what made them unique.
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Yesterday, Mojang posted an update on their blog answering some questions about what Minecraft server owners are allowed to charge money for. This upset some server owners even more, as it outlaws many of their current business models. It got players angry enough to start a Twitter campaign called #SaveMinecraft, with the goal of preventing Mojang from changing the way multiplayer games currently work in Minecraft.