The NBA is doing its best to put the “sports” into esports. For the past two months, the NBA has run the first video game league sponsored by a major sport, NBA 2K League, featuring 17 teams connected to franchises within the association.
But sports simulation games, despite seeming like an obvious choice to go esports, face an even more stark comparison with their “real life” counterparts. Why bother watching NBA 2K League when you can just watch the NBA? It’s a question that the NBA still appears to be working out.