Probably because they're covered in suede! Available for pre-order through Japan's Pokémon Center stores starting September 20, these limited edition New 3DS consoles come with suede faceplates stamped with Pokémon -- Groudon for the red Groudon Edition, and Kyogre for the blue Kyogre Edition.
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I had what one might call 'legendary fatigue' in Pokémon. New legendaries weren't really cutting it for me. But after the reveal of Primal Reversion, and the reveal of the special abilities that Primal Groudon and Primal Kyogre have in Omega Ruby and Alpha Sapphire, I gotta admit: they have hooked me again.