publicity stunts we fell for

Because Sometimes You Bring A Tiger To A Video Game Press Event

Because Sometimes You Bring A Tiger To A Video Game Press Event

You’d think that with all of the not-so-subtle hints Ubisoft PR dropped, that I would’ve figured out that there was going to be a tiger at our Far Cry 3 preview event last week. “It’ll be grrrrreat!” they wrote. “Be sure to come on Wednesday, as we’ll have a… special…

My Brief, Fast Ride In An E3 Ferrari

My Brief, Fast Ride In An E3 Ferrari

I got an email over the weekend from Microsoft public relations: “I have some sweet rides available to take you to the Halo Showcase, courtesy of ‘Forza Horizon’ if you’re interested. We’re going to have four cars around for E3: a Ferrari California, a Lamborghini Gallardo, an Audi R8 V10…