puffery
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Video Game Publishers Have Come Up With Fun New Ways To Say ‘Microtransaction’
What do you call it when a video game is full of items or services that you can buy with real money? Is it “games as a service”? “Recurrent consumer spending opportunities”? Or maybe PRI (Player Recurring Investment)?
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All The Ways Activision Is Avoiding Saying What Destiny Actually Sold
Destiny, a video game in which players travel through the galaxy and battle against random loot tables, is by most accounts a commercial success. But two months after release, publisher Activision still won’t say how many copies they have actually sold.