rise of nightmares

  • Here’s How Sega Thought They Could Sell You A Crappy Kinect Game

    Evan Narcisse

    7

    Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new ones. It’s the cold calculus of marketing, also known as everything you hate about modern day video games. Want to know how it works? Here’s a leaked marketing plan from Sega that lays bare the marketing strategy for a…

  • Rise Of Nightmares Promises Only The Story Is On Rails

    kotakuinternational

    3

    Having enlightened us on the control scheme for Rise of Nightmares, the zombie-genre M-rated Kinect game, Sega seems to understand that for this genre on this device, people aren’t so much interested in story, just wielding virtual chainsaws to rip apart the undead. Hence the peppy elevator music and ironic tone in the game’s latest…

  • Rise Of Nightmares Is The E3 Floor Show Funhouse

    kotakuinternational

    Sega’s Kinect title Rise of Nightmares was displayed for E3 visitors within a spooky, cage-like structure on the floor show. Wandering past it on multiple occasions, I had the impression of visiting a travelling carnival. Our own Brian Crecente took a moment to capture the attraction, and explain what we can expect from Nightmares when…