shanda

China’s Gaming Market Going Up, Up, Up

China’s Gaming Market Going Up, Up, Up

In totally unsurprising news, China’s game market continues to climb — numbers just posted for the second quarter of 2008 show an 11.2% increase over first quarter, and a nearly 66% increase from the same quarter last year (!). In terms of market share, Shanda leads the pack with a…

Shanda Introducing NCsoft’s Atrix To China

Shanda Introducing NCsoft’s Atrix To China

NCsoft’s Atrix, a casual online game that NCsoft describes as “a lively action fighting game,” is making its way to China after being well received in Korea last year. Shanda has gotten the exclusive license to operate Atrix on the Mainland, part of the alliance between the two Asian giants…

In the Wake Of Free-To-Play, What’s Next For Traditional Models?

In the Wake Of Free-To-Play, What’s Next For Traditional Models?

While the virtual asset/microtransaction/free-to-play models are met with suspicion and derision in some quarters, Free To Play has an interesting analysis up of the challenges facing more traditional channels in the face of declining profit margins and an up-and-coming generation of gamers raised on the Club Penguin and MapleStorys of…