sneakers
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Ninja And Adidas Made A Sneaker, And No Thank You
Sneaker companies no longer look to just athletes for deals. For a while now musicians have also been at the forefront of promotion efforts, and in 2019 that extended further to gamers, when Adidas signed Ninja to their ranks alongside other non-sporting celebrities like Kanye, Pharrell and Beyonce.
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Huh, They Even Redesigned Sonic’s Sneakers
Sonic’s well-received cinematic make-over didn’t just make changes to the hedgehog’s eyes, nose and mouth. Even his sneakers, done in collaboration with Puma, got a rework.
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Adidas Is Making A New Star Wars Sneaker, And Um
Perhaps hoping to recapture a little of the magic from their older collaborations, Adidas is once again teaming up with Star Wars for a sneaker release ahead of the Rise of Skywalker in December.
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Nike Is Making Nintendo 64 Sneakers
An upcoming colourway of Nike’s Air Max 97 doesn’t make an official mention of the console – gotta keep those lawyers at arm’s length – but its inspiration is clear: this is a Nintendo 64 sneaker.