We play video games for a number of reasons. Sometimes we need to kill time on the train. Sometimes we want to pretend to be other people. Sometimes we crave that emotional gratification that you can only find in interactive entertainment.
With the blackouts and worries over aftershocks, folks in Japan have been loading up on food. Nobody, it seems, is supposedly loading up on Tales of Graces F curry.
These days, cross-promotions are all the rage in Japan. Monster Hunter in your Metal Gear Solid. Ace Attorney in your Professor Layton. This Tales of Graces collaboration might be overdoing it, though.