Over the years I've spent in this industry I've learnt that the best two emotions to have, when dealing with video games, are anger or unreserved love. It's where much of the best writing comes from, where a lot of great analysis starts and either end of the spectrum is a deep and powerful source of creative energy. You don't have to stay on that side of the spectrum with every piece you write -- and articles can flip from one to the other, always be an interesting journey for readers and writers -- but it's an excellent starting point.
Conversely, the worst emotion to have when previewing a product is none at all: total apathy.
What purpose does multiplayer Uncharted serve?