See Games Differently
See Games Differently
Tennis
Luke Plunkett
Right now, 19-year-old Naomi Osaka is the biggest rising star in women’s tennis. And while she’s awfully good at crunching people from behind the baseline, she’s also great at talking about her love for Overwatch and games in press conferences.
Snapchat has started featuring its first multi-level video game, a retro tennis title based on Serena Williams’ 22 major tennis victories, each with its own level. And, for an 8-bit Gatorade-sponsored ad buried beneath ESPN’s Snapchat Discover stories (baseball player Carlos Gomez running into a wall and a stack of…
Let’s talk about sex. More specifically, sex, sports and video games; the perfect trifecta of ways to grab a certain demographic’s attention and hopefully dollars. Watch the above commercial, a web-only spot for 2K Sports’ Top Spin 4. I’ll give you a couple of minutes if you need some time…
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