this week in business
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This Week In The Business: Flipping The Switch
310 million — The number of Nintendo Switch systems expected to ship this year, according to Niko Partners’ Daniel Ahmad. Other industry watchers have been less optimistic, with Superdata projecting 5 million systems this year, and IHS expecting 4.4 million.
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This Week In The Business: ‘Less Poking, More Stroking’
“My motto is less poking, more stroking.” — Funomena CEO Robin Hunicke addressing the problem of the “power grip” configuration in VR controllers like Vive and how there needs to be a more relaxed, finesse or “precision grip”.
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This Week In Business: Big Companies Missing Out On Big Money
QUOTE | “The majority of those users probably wouldn’t have bought the game anyway. So it’s not like we’re losing revenue… It’s essentially free marketing.” — Monument Valley producer Dan Grey, talking about the fact that 95 per cent of the Android copies of Monument Valley are pirated.