this week in the business
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This Week In Business: The Quest For Fame
1QUOTE | “You get that hit of attention and it makes you feel good, then you come back down. Then you build up a tolerance for it, so you need it just to feel normal, like if you have too much caffeine or something.” – Framed developer Joshua Boggs, talking about his self-destructive quest for…
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This Week In The Business: Fear The Walking Dead
QUOTE | “[I]f it doesn’t make sense for the fans then you’re basically fucked. They’re gonna go to the App Store, give you one-star, and say, ‘This is not The Walking Dead.’” – Next Games CEO Teemu Huuhtanen, explaining how working with a brand sometimes has to limit larger business opportunities.
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This Week In The Business: Money For Nothing
STAT | $US794 ($1,122) million – The staggering size of Magic Leap’s latest investment round. The augmented reality company has yet to even announce a commercial product, but is already valued at $US4.5 ($6) billion.
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This Week In The Business: Digging Just The Right-Sized Hole
QUOTE | “We don’t want to dig too big a hole.” – Oculus VP of product Nate Mitchell, explaining why the company isn’t selling the Rift hardware below cost, at least for now.