Ah, the good old days of early 2000s internet, when you could easily share copyrighted music on YouTube, Facebook poking was still a thing, and Instant Messenger could make or break a friendship.

Yes. This is definitely a video game.

I can say that much.

This is spectacular. This is special. Please watch this. If you do anything today, watch this trailer.

Netflix is finally cashing in on all those Stranger Things 8-bit videos on YouTube. The online network has released an infinite runner video game starring Mike Wheeler and other Netflix heroes.

“What shouldn’t I do in my next trailer?” is the second-most-asked question I get (the first is “how much?“). Anybody can make their own game’s trailer, but it takes craft to do it well. Here’s some traps to avoid.