Whatever 2K Sports is paying their marketing department employees, it's not enough. The WWE 2K games get mixed to positive reviews, but the promotion of those games is consistent, first-rate, and exemplary. Whoever makes the games' commercials has a masterful grasp on why fans love the WWE.
Pre-order incentives are pretty dumb, and the Terminator being a pre-order character for WWE 2K16 might be the dumbest, but Arnold Schwarzenegger re-doing his naked-Terminator scene with WWE's Daniel Bryan, Finn Balor, Paige and Dean Ambrose? Funny.