In 2014, Yokai Watch's popularity exploded in Japan. The 3DS game and its anime became a nationwide phenomenon, with kids singing the theme song (and doing its catchy dance) and begging their parents to buy them Yokai Watch toys.
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You might like Yokai Watch. You might have the games and the toys, but do you drive a Jibanyan vehicle? I doubt it!
Level-5's Yo-Kai Watch owns Japan, in a way we haven't seen since Peak Pokemon. The series is heading West for the first time real soon, and if you were wondering how Nintendo would market such a franchise over here, well, here's your answer.