1.0Kotaku Australiahttps://www.kotaku.com.aukotakuinternationalhttps://www.kotaku.com.au/author/kotakuinternational/That Time A Publisher Turned A Teenage Fantasy Into Their Entire Marketing Campaignrich600338<blockquote class="wp-embedded-content" data-secret="bVD8LntNXY"><a href="https://www.kotaku.com.au/2016/04/that-time-a-publisher-turned-a-teenage-fantasy-into-their-entire-marketing-campaign/">That Time A Publisher Turned A Teenage Fantasy Into Their Entire Marketing Campaign</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.kotaku.com.au/2016/04/that-time-a-publisher-turned-a-teenage-fantasy-into-their-entire-marketing-campaign/embed/#?secret=bVD8LntNXY" width="600" height="338" title="“That Time A Publisher Turned A Teenage Fantasy Into Their Entire Marketing Campaign” — Kotaku Australia" data-secret="bVD8LntNXY" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.kotaku.com.au/wp-content/uploads/2016/04/12/lcqy14aopgo3ue8jrwox.jpg?quality=751280862There were good reasons for the Fear Effect games to catch your eye during the PlayStation era, including the stylish art and the mature (for the time, anyway!) storytelling. But what most remember is the crass marketing campaign that exaggerated a relationship between the two female leads.