Back in the day, owning an Alienware PC was the sign of having way too much money. Only the richest parents could afford one. They weren't gaming machines: they were status symbols for nerds.
I used to own an Alienware Aurora PC. But it wasn't paid for - it was a prize from a competition run through EA's Australian website. And almost 12 years after the fact, I feel comfortable in openly admitting that I won that PC with less than reputable methods.