Martini. Marlboro. Cigarettes and liquor have traditionally been big motorsports sponsors. But a new breed of sponsors exists, such as Sony’s PlayStation, and even more otaku geared companies are using racing as a vehicle to promote their wares.
The only thing I can imagine that would be more exciting than racing a Ferrari F2007 at high speeds, is pretending to drive a Ferrari F2007 at high speeds while being swung about by a giant robot arm.
Yesterday we ran a trailer for the PS3’s Gran Turismo 5, showing of the new Ferrari 458 Italia. In the interests of platform parity, you should know the car is also to be found in the 360’s Forza 3.