In the past few years, Nissan has rolled out a Serena minivan that’s covered in One Piece. You couldn’t buy it. But now in Japan you can.
Developers have found clever ways to advertise brands in the games we play. Last year, we discovered that Sim City Social featured a Dunkin Donuts building that was much, much better than the normal bakeries in the game.
To motivate gamers, Xbox Live and the PlayStation Network give players achievement points and trophies. How does one motivate drivers?