What happens when the world's favourite brand of stack-able potato crisps meets Nissin's popular line of Japanese-style survival rations? Lots of people tilt their heads and go "huh," for starters.
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Nissin Cup Noodle -- best friend of university students everywhere -- has released its latest commercial that features Japanese pro tennis player Kei Nishikori, playing tennis with a wooden sword. I'd say this is crazy if it didn't actually look pretty awesome.