In 2003, when Second Life launched, all it took was a few customisation bars and the promise of infinite possibility to get users hooked on the idea of a virtual reality. Now, in 2017, our standards are a bit higher. "Immersion" isn't as easy to sell with a microphone, an avatar and some content creation software. Sansar, made by Second Life creator Linden Lab, is striving to meet 2017's standards -- even if it may be getting ahead of itself.