On Super Bowl day, I wasn't all that interested in the outcome of the football game. I was excited for something else - the rumour that a new Cloverfield movie was going to drop that same day. 10 Cloverfield Lane was fantastic, I thought, so maybe this will be too. I'm totally going to stay up and watch this! An hour later, I realised I had been tricked in by J.J. Abrams' latest marketing gimmick.