this week in the business

  • This Week In The Business: EA Tries To Explain

    This Week In The Business: EA Tries To Explain

    “As we kept reviewing the game, it continued to look like a style of gaming, a much more linear game, that people don’t like as much today as they did five years ago or 10 years ago.” — EA CFO Blake Jorgensen, explaining why the publisher cancelled Visceral Games’ Star Wars project and shut the…


  • This Week In The Business: Place Your Bets

    This Week In The Business: Place Your Bets

    “For example, if the player purchased a particular weapon, the microtransaction engine may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results.”…