NBA Jam on the 360 and PS3 hit shelves yesterday; today EA Sports is taking a page from the Old Spice YouTube campaign that drew raves. The announcer, Tim Kitzrow, is reading off Twitter-submitted catchphrases. Apparently mine (above) wasn’t objectionable.
NBA Jam will immortalise four fan-submitted catchphrases in the game when it reboots on the Wii this year. Last night EA Sports put up 64 candidates – all read by original announcer Tim Kitzrow – and many are surprisingly edgy.