The company formerly known as Facebook loves a rebrand. But to continue with its tradition of Meta-ing things, Meta has renamed its Oculus Quest VR headset to ….. the Meta Quest. Ah.
Yep so that’s basically it. The piece of kit central to the Mark Zuckerberg empire’s metaverse dream will be blazoned with the Meta name.
New Name. Same Mission. pic.twitter.com/USJafAPEdW— Meta Quest (@MetaQuestVR) January 26, 2022
In direct response to some feedback that suggest the name change was ‘so cringe’, Meta replied very diplomatically.
We understand our community will miss the Oculus name, but change doesn't always have to be a bad thing! We're hoping to make our ambitions to help build the metaverse more clear with our new name!— Meta Quest (@MetaQuestVR) January 26, 2022
If you can’t read the tweet, it says: “We understand our community will miss the Oculus name, but change doesn’t always have to be a bad thing! We’re hoping to make our ambitions to help build the metaverse more clear with our new name!”
Oculus was scooped up by Facebook in March 2014, for approximately $2 billion.
At the time of the acquisition, Zuckerberg said that while mobile is the platform of today, his company is getting ready for the platforms of tomorrow.
“Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate,” he said.
So he warned us the metaverse was coming and we just assumed it was an empty threat.
We don’t know why Oculus couldn’t just be kept. Are we renaming Instagram and WhatsApp, too? Anyway, here are some more memes about this whole Meta Quest thing.
Alienate yourself 101 pic.twitter.com/oYhR0wgKMu— Hawk Watkins (@skullco26133622) January 27, 2022
Yo guys instead of looking at Oculus’ stupid ass name change look at this cat I just rescued pic.twitter.com/4genOPn5x4— Gnomus The Wise (@EvanGnome) January 27, 2022