People love the Hitman games for the meticulous ways you can take out a target. Wear an outrageous outfit, slide in between the shadows and NPCs and perform an assassination with meticulous stealth. Yeaaah, there's none of that in the new comic from two dudes who worked on the last game featuring Agent 47. It's pretty much "insert sword into demon, dodge attack, shoot face off, repeat", all of it drawn by an artist famous for gory action.
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It's all about timing in the companion app business. Some people might tell you that it's best to get out a mobile application that keeps track of your performance, equipment and the latest right when the game is released — the sort of people who buy milk with their cookies so they can enjoy them at the same time.
A couple of months ago, if I started a new game — no matter what it was — I'd start off on a high difficulty. At the very least, I'd go for normal, but only if it was clear that normal would provide a challenge. I reasoned that nowadays "normal" is geared toward a more general audience which may be less familiar with games than I am. And, more importantly, pssh. Of course I can do better than normal!
Look, it's already pretty clear that the folks at IO Interactive like a particularly adolescent style of joke-making, what with the closet-humping and all. But the latest effort at promoting the Square Enix published game invites you to fling their poor taste at your Facebook friends. It's pretty tacky. Update: Square Enix apologises.